Meta has unveiled an app called Threads to rival Twitter.
It’s targeting users looking for an alternative to the social media platform owned — and frequently changed — by Elon Musk. Threads is billed as a text-based version of Meta’s photo-sharing app Instagram. It went live Wednesday in Apple and Google Android app stores in more than 100 countries.
CEO Mark Zuckerberg says 10 million people had signed up in the first seven hours. It suggests Meta has been gearing up to directly challenge the platform after Musk’s tumultuous ownership has resulted in a series of unpopular changes that have turned off users and advertisers.
But Threads has raised data privacy concerns and won’t launch in the European Union.
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Written by: Editor