Reese’s Peanut Butter Cups are getting the vegan treatment.
Hershey says its Reese’s Plant Based Peanut Butter Cups, which go on sale this month, will be its first vegan chocolates sold nationally. A second plant-based offering, Hershey’s Plant Based Extra Creamy with Almonds and Sea Salt, will follow in April. The chocolates are made with oats instead of milk.
Hershey says consumers want choice and are looking for products they consider healthier or with fewer ingredients, including reduced sugar and plant-based options.
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Written by: Editor