Media consumers may be reaching limit of streaming services

today06/16/2021 27

share close

A British researcher is suggesting that seven may be a magic number for American media consumers.

That may be the limit to the number of streaming services, either paid or free, that many consumers want to subscribe to. The consultancy OMDIA reached that conclusion after finding that the average number of streaming services that Americans had dropped slightly to 7.06 in April, after steadily increasing in past surveys.

A researcher for the company says that doesn’t mean people are watching less, just that there are only so many log-ins and passwords they want to remember.

If this is correct, it could have enormous business implications.


Source: AP – All contents copyright 2021 Associated Press.  All rights reserved.


Written by: Editor

Rate it

Previous post


Delaware governor plans to lift state of emergency

DOVER, Del. (AP) — Democratic Gov. John Carney says he plans to end the state of emergency he imposed in Delaware more than a year ago because of the coronavirus. Carney issued a statement Tuesday saying he intends to lift the state of emergency he declared in March 2020 on July 13. The announcement came roughly 48 hours after Carney quietly extended the state of emergency for the 16th time […]

today06/16/2021 18