Grammy Award ratings drop 51 percent to record low

today03/17/2021 56

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NEW YORK (AP) — Despite what was generally considered a well-produced show, stocked with musical performances and without the Zoom awkwardness of other pandemic-era awards, the Grammys were a bust for CBS.

Its audience of 9.2 million was a record low, and just less than half of the 18.8 million who watched last year. It’s a concerning trend for television executives who saw a similar steep decline for the Golden Globes and record low ratings for the Emmys last year.

Executives wonder whether this represents a pandemic-era anomaly or if it could be the new normal for awards shows at a time that entertainment is becoming more fragmented.



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