Get Das Diktat der Markenführung: 11 Thesen zur nachhaltigen PDF

By Frank Keuper,Jürgen Kindervater,Jürgen Dertinger,Andreas Heim

eleven Thesen zur Markenführung und -implementierung. In einer umfassenden Fallstudie der Loewe AG werden diese Thesen im Rahmen einer zeitlichen und wertschöpfungskettenorientierten Betrachtung aufgegriffen und in jeweils zwei Beiträgen von renommierten Autoren diskutiert.

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