New PDF release: Das DIG-Modell: Konzept und Anwendungen am Beispiel der

By Annegret Engel

Diplomarbeit aus dem Jahr 2008 im Fachbereich BWL - advertising and marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, observe: 1,3, Hochschule Merseburg, Sprache: Deutsch, summary: Die vorliegende Arbeit hat das Ziel, das Konzept des DIG-Modells, call for First, Innovation progress, zu erläutern. Des Weiteren sollen seine Anwendbarkeit und Umsetzung zur Eruierung von Kundenbedürfnissen, deren Nutzenpotenzial, der Wirkungsweise und der Effektivität der Kundenanforderungen zur Findung von Wachstumsmöglichkeiten eines Unternehmens in der Praxis anhand des Unterehmens der Novaled AG untersucht werden.

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