Download PDF by Janine Frauendorf,Prof. Dr. Michael Kleinaltenkamp: Customer Processes in Business-to-Business Service

By Janine Frauendorf,Prof. Dr. Michael Kleinaltenkamp

Janine Frauendorf analyzes how purchaser methods can be utilized to optimize the general provider strategy. Her concentration is at the provider blueprint: initially a device for the layout and optimization of the provider operator’s inner technique, it really is now prolonged considering the buyer strategy element. She offers major implications for prone examine and priceless feedback for enterprise practice.

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