Download e-book for iPad: Brands and Branding by Stephen Brown

By Stephen Brown

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A enjoyable and funny introductory publication, written in Stephen Brown's pleasing and hugely precise variety, that introduces curious readers to the foremost parts of manufacturers and is helping them to start to make experience of them - what they're, what they do, why and the way - utilizing lots of examples and references drawn from a variety manufacturers equivalent to Amazon, Apple, Google, Gucci, Nike, Nintendo, Starbucks, Swatch and The Worst resort within the World.

    With 3,000 branding books released each one year, why may you (or your scholars) are looking to read Brands & Branding?

    Here are seven purposes why:

    1. It’s introductory, aimed toward undergraduate scholars or postgrads and not using a bachelor measure in company and assumes not anything greater than readers’ know-how of excessive profile manufacturers comparable to Coca-Cola, Microsoft and Chanel
    2. It’s indicative, concentrating on the fundamentals and hence being a extra trustworthy revision relief than Lucozade
    3. It’s immersive, taking readers on a trip and, engaged on the idea that they have got smartphones or capsule pcs at hand, the print textual content hyperlinks to pictures, articles and educational courses to offer emphasis and context the place acceptable.
    4. It’s inclusive, contemplating articles and experiences but additionally blogs, novels, newspapers,  reviews, social media and different assets
    5. It’s irreverent – branding isn't really continuously a dangerous critical company!
    6. It’s intimate, Stephen speaks to you directly and together you will pick your way in the course of the occasionally bizarre and unfailingly superb international of manufacturers and branding utilizing examples instead of summary rules to demonstrate issues.
    7. It’s inspirational, celebrating the curious and profitable tales of manufacturers from Cillit Bang to Cacharel

    compatible for first and moment yr advertising or ads scholars, and for these new to or attracted to branding and who're prepared to understand more.

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