Analytical CRM: Developing and Maintaining Profitable by Markus Wübben,Prof. Dr. Florian von Wangenheim PDF

By Markus Wübben,Prof. Dr. Florian von Wangenheim

utilizing empirical analyses at the foundation of sound theoretical foundations, Markus Wübben exhibits how buyer relationships should be broadened, i.e., how shoppers’ cross-buying habit might be inspired and the way shoppers’ dating size and intensity, that means consumers’ job and purchase-levels, should be predicted.

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